With just two weeks to go until our exciting jewellery collaboration with London based designer, Alex Monroe, we thought we’d give you a preview of what’s to come at Evans with the new Alouette collection.
Alouette draws upon a dedication and love for nature, whilst paying homage to the glamour of the 1950’s that we all know and love at Evans HQ. The collection features natural forms and organic patterns inspired by the works of English textile designer, William Morris.
We chatted exclusively to Alex Monroe to grab an insight into his work, the collection and hear more about his designs.
Hi Alex. Tell our ladies a little bit about yourself and ‘Alex Monroe’ jewellery.
Ah, well. I’m 6 foot 4, 24 years old, and very handsome. I wish. Actually I’ve been making jewellery for 25 years now so I’m no spring chicken any more. It’s the only thing I know how to do. I have three lovely daughters and am married to Denise. I design and make every original piece of jewellery. I design at least two new collections each year which we sell at the London, Paris, New York and Tokyo fashion shows. It sounds glamorous but it’s blooming hard work. I love the time I get in the workshop best. That’s what I am; a jewellery maker.
When did you realise your love and talent for jewellery design and creation?
Oh, that’s nice to assume I have some. Sometimes I’m not so sure. I suppose it’s a progressive thing. I love making things, making anything, not just jewellery. And I think I’m continuously honing my skills so I’m not there yet. That’s probably what keeps it fascinating, always striving to do things a little better, always hoping for those elusive highs.
How does an Alex Monroe design come about, from start to finish?
Cor blimey! How long do you have? Here’s a condensed version:
Is there a story behind any of the Alex Monroe pieces from the main/Evans collection?
Everything has a story behind it. For the Evans collection we looked back a generation or two at the fuller figure, but we didn’t want to reference the unattainable glamour of Hollywood. We imagined a child watching her mother getting ready for a party in the 60’s or early 70’s. That intimate personal glamour. The smell of her perfume and carefully fastening earrings or a necklace. Some of the inspiration comes from William Morris imagery too. Furling curling leaves. I think we’ve retained that nostalgic sense of voluptuous glamour.
Finally, what’s next at Alex Monroe?
Oh my days. Lots. We’ve started the year running exhibitions in Paris, New York and Tokyo. I’m writing a book. New collections. Lots and lots. It makes me tired just thinking about it. But it’s all fun so I’ve a lot to look forward to.
Don’t miss out on the Alex Monroe for Evans collection. Register your details here to be the first to know every update.