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Introducing Alex Monroe

9:30 AM


With just two weeks to go until our exciting jewellery collaboration with London based designer, Alex Monroe, we thought we’d give you a preview of what’s to come at Evans with the new Alouette collection.

Alouette draws upon a dedication and love for nature, whilst paying homage to the glamour of the 1950’s that we all know and love at Evans HQ. The collection features natural forms and organic patterns inspired by the works of English textile designer, William Morris.

We chatted exclusively to Alex Monroe to grab an insight into his work, the collection and hear more about his designs.

Hi Alex. Tell our ladies a little bit about yourself and ‘Alex Monroe’ jewellery.

Ah, well. I’m 6 foot 4, 24 years old, and very handsome. I wish. Actually I’ve been making jewellery for 25 years now so I’m no spring chicken any more. It’s the only thing I know how to do. I have three lovely daughters and am married to Denise. I design and make every original piece of jewellery. I design at least two new collections each year which we sell at the London, Paris, New York and Tokyo fashion shows. It sounds glamorous but it’s blooming hard work. I love the time I get in the workshop best. That’s what I am; a jewellery maker.

When did you realise your love and talent for jewellery design and creation?

Oh, that’s nice to assume I have some. Sometimes I’m not so sure. I suppose it’s a progressive thing. I love making things, making anything, not just jewellery. And I think I’m continuously honing my skills so I’m not there yet. That’s probably what keeps it fascinating, always striving to do things a little better, always hoping for those elusive highs.

How does an Alex Monroe design come about, from start to finish?

Cor blimey! How long do you have? Here’s a condensed version:

  1. Initial idea or inspiration (eg. The inevitable pain of love, or freewheeling on a bicycle on a spring morning); it’s usually a very broad theme.
  2. Original research; museums, books, countryside, churches or whatever.
  3. Draw up some ideas.
  4. Develop your ideas into loose designs.
  5. Get into the workshop and start making.
  6. Take all the things you’ve made and construct them into pieces of jewellery.
  7. Stand back and have a look. Does your original inspiration show through? And does everyone in the studio want to wear the pieces you’ve made. Are they desirable, fashionable and wearable?

Is there a story behind any of the Alex Monroe pieces from the main/Evans collection?

Everything has a story behind it. For the Evans collection we looked back a generation or two at the fuller figure, but we didn’t want to reference the unattainable glamour of Hollywood. We imagined a child watching her mother getting ready for a party in the 60’s or early 70’s. That intimate personal glamour. The smell of her perfume and carefully fastening earrings or a necklace. Some of the inspiration comes from William Morris imagery too. Furling curling leaves. I think we’ve retained that nostalgic sense of voluptuous glamour.

Finally, what’s next at Alex Monroe?

Oh my days. Lots. We’ve started the year running exhibitions in Paris, New York and Tokyo. I’m writing a book. New collections. Lots and lots. It makes me tired just thinking about it. But it’s all fun so I’ve a lot to look forward to.

Don’t miss out on the Alex Monroe for Evans collection. Register your details here to be the first to know every update.

3 Responses to “Introducing Alex Monroe”

  1. Camilla Bromley says:

    Very exciting… I am totally obsessed with Alex Monroe and have several of his items. Really nice to see that a collection will now be available on the highstreet :)

  2. Evans says:

    Thanks Camilla, we’re huge fans too. Can’t wait to hear what you think of the collection!

  3. Becky says:

    I’m so excited about this. Alex Monroe is my favourite jewellery designer and whilst I’m lucky enough to own 3 pieces of his, now I can seriously expand my collection! I have never been so excited about a collaboration before, I hope it doesn’t sell out too quickly!

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