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2012 Highlights

11:00 AM

If you’re anything like us, it is quite likely that you’re reading this following a turkey-leftovers sandwich, basking in post-sale glory and taking a well-earned break before the New Year festivities get underway.

At Evans HQ, we can hardly believe that 2012 is coming to an end. It’s been a fantastic year of collaborations, patriotic celebration and it even saw the launch of our much anticipated Clements Ribeiro range. Take a trip down memory lane and check out the highlights of the year with us…

BLOG_2012-COLLAGE

So where do we begin? We kicked off the year in style with seeing the Clements Ribeiro A/W12 collection at London Fashion Week ahead of their exclusive collection with us. We treated a selection of our bloggers to seasonal previews of the range for Evans, and started a series of posts to ensure the Evans woman knew exactly how to dress for her shape.

The month of May saw us win a Prima High Street Fashion Award in the 16+ category, in aid of Breakthrough Breast Cancer, a cause that Evans supports throughout the year. We then hopped over the pond to attend Full Figured Fashion Week with EvansUSA and report back on the latest plus size trends from New York, and celebrated the Queen’s Diamond Jubilee (not on a river float) with a series of fabulous offers and competitions.

Going back to our Shape Advisor roots this year, we also launched some exciting events to bring Evans to you. Starting with Plus North, we were at the event to spread the word on ‘Shape’ and to meet lots of our lovely shoppers and bloggers. We kicked off our ‘Style Your Shape, Shape Your Style’ roadshows in Birmingham, Sheffield and Manchester, with teams of shape specialists, a mini fashion show and advice sessions…

Finally, the latter half of the year saw our big flagship store move to Marble Arch, with Look magazine, along with the exclusive Swan by Clements Ribeiro Christmas collection, phew! A big thank you also goes to our Bloggers for Your Shape – Marie, Georgina, Rebecca and Ulrike – for the fantastic post series that has run on Fashion Fix, and to the fabulous Lisa Riley for her continued support for Evans throughout her successful Strictly spot.

So ladies, it’s time to settle back and relax with some more sale shopping before the New Year’s merriment begins – after we have plenty more in store for you in 2013!



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