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Interview with Tocarra Jones. . .

3:12 PM

Jay-Z has described Toccara Jones as one of the most beautiful ladies in the world. We have to agree after seeing her strike up a variety of sexy poses for our Autumn 2010 catalogue shoot. How does she do it?

"How did you get into modeling?"
TJ: "I’ve always been a bit of a performer and one day I was watching America’s Next Top Model on TV and they were looking for contestants. I took part in the third series and although I didn’t win, I haven’t stopped working since."

"What else do you do apart from Evans?"
TJ: "One of my most high profile jobs was for Rocawear. I launched their first plus size range. I’ve started doing some presenting work for the BET channel in the States and I am auditioning for some movie roles."

"What are Jay-Z and Beyonce really like?"
TJ: "They’re good people. They’re genuine."

"What advice would you give anyone wanting to model?"
TJ: "Firstly, be brave. This is my first ever lingerie shoot. You have to do things that push your boundaries and that involves trusting the other people involved in the shoot. Also, know your body. Practice posing in the mirror so you know how to pull it off for the camera."

"How can anyone strike up a good pose?"
TJ: "A lot of it is linked to your eyes. If you look like you’re having fun then you are instantly more attractive."


The Magazine World is Evolve-ing. . .

11:54 AM

Exciting news ladies!

There’s going to be a new magazine on the newsstands - made especially for plus-size women.

The first issue of Evolve Magazine will feature soul singer Mica Paris on its cover and contain pages and pages of gorgeous fashion designed with you in mind.

Check out the Evolve magazine website for more details about the launch date.


Tocarra’s favourite pieces - Autumn 2010

2:40 PM

The lovely Tocarra talks us through her favourite pieces from Autumn 2010. . .


Beth Ditto: Tried and Tested

5:25 PM

How gorgeous do Lavinia and Rosie from Evans head office look in the new Beth Ditto collection?

We’re in love with the hearts and dotty about the spots on their cute dresses. No matter what size or shape you are, there’s a Beth Ditto design for everyone.

Beth’s done us proud.


Beth’s in the blogs. . .

4:04 PM

We’re so happy with the feedback on Beth Ditto’s second collection from Evans.

A couple of well-known bloggers have given us glowing reports. Thanks, guys!

Read Nicolette Mason from Vogue Curvy’s piece here

And check out the Jezebel blog here


Setting up Beth pop-up shop

3:54 PM


Mid-season sale!

10:47 AM


Behind The Scenes Video

2:37 PM

Want to get a better look at this season’s latest trends? Then check out this video from Evans’ Autumn photoshoot.



Cardholder event - 20% off!

3:02 PM


Gabi Gregg reviews Beth range. . .

2:53 PM

Young Fat & Fabulous blogger, Gabi Gregg has written a great review on the new Beth range, picking out her fave pieces. To check out just click on the link below. . .

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