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Evans Autumn/Winter 2010 Key Trends

8:22 AM

Now that summer is all but over, the fashion conversation has turned to the upcoming Fall. Since Fall is my absolute favourite season, I’m having fun scouring all of my favourite magazines and runway shows to inspire my ‘look’. I like to take bits and pieces from all over and incorporate it into my personal style to give it a fresh spin for the new season.

While there were tons of trends showcased on the runways of Paris, Milan, London and New York, Evans has keyed into four specific trends for the Fall and Winter. I know the anticipation is growing for the launch of the new collection, so I figured I’d tease you just a little bit more with a better glimpse of what fashions you can expect in the coming months.

evans supermodels collection

Key Trend #1: Eden
This key trend is inspired by the great outdoors, woodland and rustic living. Chunky knits in argyle prints, teamed with military jackets and buckled ankle boots create a rugged casual look. While statement items include the shearling flight jacket, ankle skimming maxi skirt and jodhpur leggings which can be mixed and matched throughout the season for a casual or super chic look.

evans aw 2010 collections - eden

Key Trend #2: Twilight
For something a little more gothic and glamorous, mix wet look fabric with faux tie-dye and lace. Key colour palettes of black grey, dark navy and a flash of precious metal can all be worked into your day or evening look. Unleash your inner vampire with skin tight jeggings, long line embellished tunics and structured military coats.

evans collections aw 2010 - twilight

Key Trend #3: Biba
The look is pretty and feminine and mixes lace and delicate jacquard with faux fur and lurex knits. There is a strong influence from the 70s and the collection includes tiered maxi and baby doll dresses and logger boots. Trousers are slimmer around the thighs and flare out from the knee creating a balanced silhouette, which is much more flattering for a curvier figure. Team the trousers with a military shirt and pea coat for further sophisticated elegance.

evans collection aw 2010 - biba

Key Trend #4: Rococo
This Christmas look is the epitome of winter lux, warm and cozy yet regal and stylish. Heavily beaded jersey dresses in contrasting gold and black are great for the party season. Alternatively team trophy jackets and jacquard dresses with thick opaque tights and rich velvet knee boots for ultimate winter style.

rococo collection - evans aw 2010


Hot Topic: Body Confidence

1:36 PM

Read Sunday’s article in the Guardian about Lynne Featherstone’s campaign.


The Evans Supermodel Collection

11:47 AM

evans supermodels collection a/w 2010

Did you see us featured in the Times on Saturday 24th July? It featured a sneak peek of our new supermodels collection, launching soon.

evans supermodel collection in the times newspaper

To be the first to know when it hits our stores, sign up to our style news now!


The Glamourous Gabi Gregg!

10:48 AM

Gabi Gregg, writer of Young, Fat & Fabulous and one of our favourite plus size bloggers was recently interviewed on Glamour Online.

Gabi is one of the original ‘fatshion’ bloggers, having blogged since October 2008. She exudes body confidence and is an inspiration to fashionable curvy girls around the world. She also recently organised a blogger conference in NYC, where we were able to give them a sneak peek of our new collection and meet several of these savvy fatshionistas face-to-face. Check our blog post about the conference here.

gabi gregg of young fat and fabulous in new york

We love Gabi’s cool NY Chic look. Want to steal her style? Try recreating a similar vibe with these new products:

Indigo knee seam jegging, £25; Black biker jacket, £35; Feather print t shirt, £27; Tan leather studded wedges, £39.50; Cameo on pearl link chain, £10; Flower cameo ring, £8


Love your Feet

10:59 AM

The right pair of shoes can make or break an outfit, and it’s the same with nail varnish.

Fashion is all in the detail. Having dirty toenails when you’re wearing sexy shoes is like teaming your oldest trainers with a gorgeous party dress; you just wouldn’t do it!

As a guide, it’s best to go for a contrasting colour to the shade of your shoes to show to the world you take care of your feet.

For nude shoes go for bright pink, stand out by glamming up purple sandals with green varnish or be cheeky and mix safe black shoes with bright yellow nail enamel.

Below are nine of Evans best open toed shoes with nail colours to match.


Treat your feet today!


Fashion Insight: What Is A Visual Communications Manager?

1:57 PM

visual communications manager job fashion

You may have seen photos of this gorgeous lady on our blog before. Her name is Lavinia and she’s actually a key member of the Evans team. Her job title is Visual Communications Manager.

In the interview below, she gives us an insight into what her role involves and explains what you need to do if you want an exciting job like hers.

QS: What is a Visual Communications Manager?

Lavinia: I am responsible for communicating with Evans stores around the country, communicating window launches, store layouts and how to display the clothing into key trends. I also produce a magazine called Get the Look every 8 weeks to support stores in launching key looks and trends for the season.

QS: Describe a typical day

Lavinia: No two days are the same, which is one of the things I love most about my job. But every day I will normally get queries and calls from store managers around the country and be working on numerous store communications.

I’ll also be pulling in things for Get The Look, which is probably the most complicated part of the job. I have to liaise with the designers & buyers to find out what is new in, take photographs of product and write the accompying text. It is vital to make sure it is up to date with key elements like florals or lace so the store teams are well informed about the trend. The most challenging part of my role is meeting multiple deadlines so that all communications are on time to support store trend launches.

QS: How did you get your job?

Lavinia: I did a degree in International Business Management at Staffordshire University then joined the Arcadia graduate management programme.

I worked at Evans as a store manager in various branches before moving to head office. The last branch manager position I held was at Lakeside.

It was while I was at Lakeside that I took part in the Evans’s EDGE development programme, which is all about future growth and personal development. The Visual Communications Manager position came up and I believed it would be great opportunity and challenge so went for it! I’ve worked for Evans my whole career and I love it. I have always been an Evans customer so working for the brand is great for me.

QS: What is the best part of the job?

Lavinia: I get to work with so many different people across all departments at head office and the retail teams. It is the people that make my job enjoyable and their feedback and imput is vital to my role and how i support them. Also working with the product is great, as an Evans customer i get to see the product before it hits the shops!

QS: Are there any downsides to the job?

Lavinia: It can be pretty hectic, being pulled in a million different directions. You just have to be good at prioritising what’s most important.

QS: What advice would you give to anyone wanting a job like yours?

Lavinia: First of all, get some work experience in retail to understand how a store operates. A relevant qualification or company development programmes are good to progress and give you something to aim for. You can research fashion companies’ websites for details of jobs. I found my graduate job on the Arcadia website.It’s also a good idea to stop and think about where you want to be in five years time so you have an idea in your mind about what you want to achieve and how you are going to get there. Then just go for it!


Style Spotting in New York

1:07 PM

Stuck in a style rut? Want some inspiration for summer clothes that look and feel great?

Evans buyer Tiggy Derham has been shooting some of the new collection in New York and it’s been difficult for her. . . she can’t walk down the street without being blown away by some of the gorgeous items our American sisters are wearing.

Here are some of our favourite looks:

fashion in new york as spotted by evans buyers

These lovely ladies show that a simple shift dress can be so versatile. You can dress a shift dress down with gladiator sandals or vamp it up for work with some killer heels. It’s all about adding a fabulous accessory, whether that’s a gorgeous yellow handbag, cool shades or a soft scarf.

floral dress fashion in new york

Florals are bang on trend for summer and we love how the deep v-neck draws attention to this lady’s best assets. The material of this dress is light and floaty, perfect for summer in a hot city.

layered look - high waisted skirt and cardigan

If there was a fashion textbook, you could use this lady as an example of how to do layers. The high waisted skirt cinches in her waist while the pretty shrug covers up her arms and it all matches. She’s also followed the golden rule when it comes to prints: If you have a statement skirt or bottoms, then keep the top half simple to avoid scaring small children.

colourful dress in new york

What gorgeous colours! However, what really makes this outfit is this lady’s clever use of accessories. The belt flatters her curves, the necklaces look fabulous and the shades are super sexy. That’s not to mention the big blue handbag. Wow!

printed top ribbon details and galdiator sandals

This lady looks blooming lovely in her rose print dress. Not only is the print pretty, there are hidden surprises like the ribbon detailing round the bust that highlights her curves and the frill detail along the hem that will swirl around her knees as she struts across the floor. The white gladiator sandals are gorgeous too.

black and white outfits - new york street style

For all those cool chicks out there, this is an example of how to do bold and beautiful. The dominoes and spots remind us of Beth Ditto’s last collection for Evans and that’s making us get excited about the Gossip singer’s next range out in September. And did you spot this lady’s bright pink ear-rings? How cool are they?


The Power of Prints

10:07 AM

Although my personal style is more monochromatic in colour palette, I can appreciate the power of prints. I see the colorful outfit photos from people such as Lesley from Fatshionista, Pining for the Moon from Flickr and the many other amazing people who upload pictures to the Fatshionista Flickr group and I envy their ability to put many different prints together to create a cohesive look.

plus size fashion layering printed tops cardigans skirts

There’s a stereotype that plus size women can’t and shouldn’t wear loud prints and bright colors yet these pictures are proof that it’s all a myth. You aren’t relegated to wearing all black in order to appear ‘slimmer’ or to blend in. Use the power of prints to stand out and make a statement with your fashion!

evans summer clothing printed tops skirts dresses

From L to R:
Splash Print Maxi Dress, Peacock Feather Print Vest, Printed Tribal Maxi Dress, Satin Firework Print Dress, Fiorelli Chain Clutch, Navy Floral Maxi Skirt, Print Frill Neck Top, Brown Animal Printed Maxi Skirt, Painted Bead Short Necklace, Multi Beaded Rope Necklace, Tile Patterned Bangle, White Floral Jeans Belt

Written by Christina of Musings of a Fatshionista


Holiday Wardrobe

10:36 AM

Whether you’re planning on a week in the sun or a short city break this summer, you’ll probably already be thinking about what to pack days in advance.

Well fear not ladies, anything you desire for your getaway can be found at the evans Holiday Shop online: With summer tops, maxi dresses, gorgeous swimwear and sandals, we’re here for all your summer needs. Visit to view the latest collection.

evans clothing summer holiday shop


The Season Must-have. . .

2:25 PM

If you can’t afford the Katia open toed boots from Bionda Castana at £480, then treat yourself to our evans version at £29.50!

black cut out platform shoes bionda castana from evans

All evans heels have a padded sole and are wider fitting for extra comfort. Styles are available in sizes 4-10, for the full range visit

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